National Women’s Health Week, which runs from May 10 through May 16 – and Colgate Total is encouraging women to improve their health. The brand is also promoting its new Gum Health Mouthwash, which claims to “provide advanced gum protection for 45% stronger, healthier gums.”

“Taking care of your oral health can potentially lead to better overall health,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. “Each product within the Colgate Total® portfolio has a formula that helps improve the health of your mouth, whether through bacterial protection or anticavity protection or both, to make you confident you are taking better control of your oral care.”

Colgate Total’s new Gum Health Mouthwash is packaged in a cury plastic bottle, ergonomically shaped with indentations at the sides, so it’s easy to grasp. The product itself is a minty green, and the label is bright red – like the Colgate brand’s signature color.